Joomla SEO strategy - a Study

Saturday, 09 January 2010 09:05

Seems to me, that it's quite embarrassing for a so-called Joomla SEO expert, to not rank very highly in Google for their own targeted keywords.  Well I'm here to tell you that this is my predicament.

But I'm not shying away from the fact.  This particular keyword term/s is highly competitive, and in a bid to make my Teaching Joomla website a success and play with the big boys, I'm going to give it a crack!

Currently one of the most competitive keyword search terms is "Joomla How To Video".  However another very popular term, is "How to install Joomla".  As with any SEO strategy that I undertake, it's important to try and work on a search term that you have a chance at.  When I analyse the following terms, I find there is .

Search Term - Number of searches per month (USA)
how to install joomla - 49500
how to use joomla - 5400
joomla how to - 3600
joomla templates how to - 1000

Now initially, you might think that we should just target "how to install joomla", being that it is the most popular.  However what this also brings is vastly bigger competition.  Whereas something like "how to use Joomla" is a much smaller audience, and therefore we might have a chance at having a bigger impact quicker.

So that's what we will do.  To target this I will write a few articles based on this search term, and I will also make two new videos on this topic.

I see this type of transparency as vitally important in trying to teach you, my viewer, the finer points of SEO... and also to show that there are no secret hidden methods, but rather just simple facts.

Wish me luck!